The Wal-Mart Effect : How an Out-of-town Superstore Became a Superpower
Wal-Mart is the biggest company on earth, ever. Around 7.2 billion people shop there in a year - more than one visit for every person on the planet. It's expanding across the globe from Brazil to Eastern Europe. And it has the power to change our world ... Charles Fishman takes us into the heart of the most successful superstore in history to show how the 'Wal-Mart effect' shapes lives everywhere, whether for overnight cleaners in America, bicycle-makers in China or salmon farmers in Chile. Now Wal-Mart's influence is so great it can determine everything from the design of deodorant to the shape of a town, working practices to market forces themselves, Fishman asks: how did a shop manage to do all this? And what will the ultimate cost of low prices be?
Charles Fishman is a senior editor at Fast Company. In 2005 he was awarded the prestigious Gerald Loeb Award, the highest award in business journalism, and he had been a finalist for the Loeb in three of the last four years. In 2004 his story about Wal-Mart was given the New York Press Club's award for the best magazine story about business. He has appeared regularly on NPR, CNN and Fox News.